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It's Time to Rethink 'Normal'

Updated: Dec 4, 2023


By now, the secret is out. Life will never return to what we once knew. The global pandemic is in full swing, and everyone has had time to to explore what 'normal' looks like. As a general rule, everyone has turned from beating the streets to surfing the web and the internet is the real MVP of this pandemic. It has largely become the hub for all things Entertainment. With venues closing and restricting attendance, the creative community and the average Joe are finding that the internet is a viable platform for connecting and engaging their audiences. This phenomenon is one that Hollywood and Corporate America are paying attention to and finding ways to collaborate to remain relevant and keep their heads above water.

Check the Numbers...

According to The Future of Work Institute, Hollywood has lost more than $20B due to shutdowns of movie theatres. In addition, consumers have been cutting the TV cord and shifting from traditional cable to streaming services like Netflix and Disney+. Looking at the music industry, it is estimated that nearly 70% of artists' income comes from live performances when they are engaged in the traditional touring model. The live music industry came to a complete standstill, forcing the $27B industry to rethink things and innovate new lines of delivery and new revenue models.

So what does all of this add up to? Innovation.

When the World Changes, Innovate!


Enter the Metaverse, StreamYard, Patreon and other digital solutions. These companies and others have modeled a valuable lesson for all of us - when the world changes, innovate. We are living in a time when we are being forced to dump what we have known and learn what we need to know. It is a continuum upon which we must constantly travel if we want to remain relevant in the Entertainment industry. The time begs for widespread collaboration on all fronts - between every industry and technology. And for Entertainment, we must rethink our course. What elements make in-person events epic? How can we create those same experiences in a virtual world? What new experiences can we create in virtual spaces that will keep audiences wanting more?

What innovative ways have you seen entertainment brands use technology to create new experiences? I would like to know. Leave a comment and check back often for more entertainment and inspirational content.

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